I was trolling around the NI website looking for blogs I may have overlooked when I wrote this post. Then I found this little nugget: a recent presentation for NI employees about running blogs. I had a good chuckle reading it, especially considering none of the NI blogs I saw were updated at the suggested once/week rate. Also, several of the statements in that presentation paralleled a Wired article and NYT piece I covered a year ago.
When I worked at HP they had a policy of awarding money ($1000 back then) to anyone who was published in a magazine or journal. So when I published an article in a visual basic magazine I scored twice: about a grand from the magazine as well as HP (sweet). I wonder if NI employees that run their own blogs get extra compensation? Or are they allowed to advertise on their blogs? Food for thought.